Construction / Architecture / Home Improvement
Original Source UPVC
A modern UPVC solutions brand in Qatar, specializing in windows, doors and custom installations for residential and architectural projects.
- Client
- Original Source UPVC
- Market
- Qatar
- Industry
- Construction / Architecture / Home Improvement
- Focus
- Digital Marketing / Social Media Management
The challenge
Present UPVC windows and doors in a way that communicates quality, durability and modern design, while building a consistent digital presence that helps customers understand the value of the products and services.
The strategy
Develop a social-first content strategy focused on showcasing completed projects, highlighting product details and communicating the practical benefits of UPVC solutions through professional visuals, short-form videos and clear promotional messaging tailored to the Qatar market.
Creative direction
A clean architectural visual language combining modern villa photography, crisp blue accents, neutral tones and structured layouts. The creative direction emphasizes window and door details, elegant facades and professional product presentation to reinforce a sense of quality and trust.
Content & execution
- Architectural Project Showcases
- UPVC Windows & Doors Content
- Product-Focused Visuals
- Social Media Posts & Reels
- Promotional Campaign Designs
- Brand-Aligned Creative Assets
- Residential Project Photography
- Digital Content Planning
Results
- 19%
- Engagement growth
- 300K
- Campaign reach
